Herman Survivors decided to market a line of boots using dual-density sole technology.
Moses Design created a new
brand look to position the lightweight, comfortable footwear with rugged, durable outsoles.
The package was produced
using opaque inks on craft for
the entire line of casual shoes.
All advertising and promotional materials reflected the look.

The Duoflex logo reinforced the dual-density technology. The product name was challenged
and never used. The product
was ultimately marketed as
"Dual-Density"