Flagship Mailing in Waterbury,
CT needed graphics to use as billboard advertising on their
truck. This was the catalyst for
their new identity program. The logo and graphics needed to
make a bold statement about the company's level of commercial development and clearly indicate their business. Using a waving postnet barcode tied to the company name done in two contrasting colors did just that.
The accompanying tagline
served to reinforce the theme
and their expertise.