Award-winning 4th Quarter
Santa-themed FSI.C.I. Ad Picks - "...we'd like to highlight some
ads that we feel have added
some sparkle to the big promotional season... This FSI
for Duracell Batteries uses many successful elements, beginning
with the universal notion that however generous Santa Claus may be, batteries are still not included. The subtle humor of
this holiday maxim is something everyone can instantly identify with... The brief, yet strong
copy is complemented by the visual of a battery with a Santa
cap. The gray-to-black
background of the visual makes
the product "pop" off the page, especially the festive red hat.